1. Give people a reason to visit.
Most of the successful websites give people a reason to visit. By letting your visitors know that you update your site with new information can give people a reason. Make it easy for customers to learn more about your business when they come to your homepage by listing an e-mail link, toll-free number, and/or address. Create a sign-up box that invites people to subscribe to your mailing list so you can send email updates about your Web site to keep them coming back.
2. Give people a reason to stay.
Allowing your visitors to interact with your company online gives them a reason to stay. This could be an interesting article they read or download, news about your company that is updated, interactive animation, a guestbook, and shopping your products and services.